Evergreen Capital · Consumer & Retail

We partner with founders
to grow businesses that
outlive us both.

Prana Ventures acquires and grows consumer & retail businesses in Indonesia — for the long term. No exit timelines. No flip strategies. Just patient capital, operating know-how, and shared conviction.

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The Sky Philosophy

If Arunami is the earth that nourishes,
Prana is the sky that expands.

Prana is named for the Sanskrit word for breath — the vital energy that flows, rises, and renews. We chose the sky as our guiding metaphor because the qualities of the sky are the qualities we bring to the businesses we partner with.

I · Boundless

The sky has no ceiling

We don''t cap your ambition with a fund timeline or a return hurdle. The only ceiling on your business is the one you set yourself.

II · Patient

The sky moves slowly

Clouds form over hours. Constellations shift over centuries. We invest with the same patience — because enduring businesses are not built in fund cycles.

III · Guiding

The sky gives direction

For millennia, humans have looked up for orientation. We play the same role for our partners — a north star when the path forward is unclear.

IV · Generous

The sky gives to all equally

Rain falls on every field. Sunlight reaches every window. Our value creation is not zero-sum — what grows our partners grows our communities, our suppliers, and our team.

The best businesses are not built to be sold. They are built to matter — to customers, to teams, to communities.

Most capital in our market is impatient. It buys to exit, optimizes for multiples, and leaves before the real work is done.

We believe the opposite. Great consumer brands compound over decades, not over fund cycles.

So we built Prana to be the home for founders who want to grow something enduring — with a partner who will still be there in year fifteen.

We are not looking for the next exit.
We are looking for the next generation of Indonesian consumer companies — and the founders brave enough to build them with us.

If six things describe your business, we should talk.

Criterion I

Revenue between IDR 50B and 150B annually

You have proven the model. Product-market fit is real, unit economics work, and you are no longer searching — you are scaling. You are past startup and not yet enterprise.

Criterion II

Consumer, retail, or F&B at your core

Your business touches Indonesian consumers directly — through brands, stores, or categories they care about. This is the sector where our ecosystem creates the most leverage.

Criterion III

Ready to let go of equity — and of control

You are open to a majority or full acquisition. Not because you are exiting, but because you want a partner who will share the weight of the next decade with you. Some founders stay and lead. Some pass the torch. Both paths work for us.

Criterion IV

Built on values beyond profit

Your business creates impact — for the communities you serve, the people you employ, or the way you source. Responsible business is not a marketing layer for you. It is how the company was built.

Criterion V

Hungry for growth, not for liquidity

You are not trying to cash out. You are trying to build something bigger than you could alone — and you want a partner whose time horizon matches your ambition.

Criterion VI

Profitable with strong fundamentals

Profitability is non-negotiable. Positive EBITDA, healthy unit economics, and a promising market trend — these are the floor, not the ceiling. We partner with businesses that already work. Our role is to make them compound.

What We Bring

Capital is the easy part.
Everything else is why founders choose us.

Permanent Capital

We invest from our own balance sheet. No fund clock. No forced exits. No pressure to sell your company on someone else''s schedule.

Operating Ecosystem

Through Arunami and Hifood Studio, we operate consumer & F&B businesses ourselves. Supply chain, retail distribution, brand building, tech stack — we have lived it, not consulted on it.

Institutional Discipline

Governance, financial infrastructure, and strategic planning of a mature organization — without the bureaucracy that slows consumer businesses down.

Shared Conviction

We invest where values align. Impact, responsibility, and long-term thinking are not trade-offs against return — they are the reason the return compounds.

If this sounds like your business, let''s have a conversation.

Every conversation is confidential. Every reply comes from a partner, not a form.